Introduction and overview

We have prepared this privacy policy (version 19.06.2024-322818948) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors commissioned by us (e.g. providers) – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.

In short: We provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal terminology. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used where this is conducive to transparency. We thus inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know.
If you still have any questions, please contact the responsible body named below or in the legal notice, follow the links provided and view further information on third-party websites. Our contact details can of course also be found in the imprint.

Area of application

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person’s name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

All online presences (websites, online stores) that we operate Social media presences and e-mail communication
Mobile apps for smartphones and other devices

In short, the privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. If we enter into a legal relationship with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read the EU’s General Data Protection Regulation online at EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

1. consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. One example would be the storage of the data you enter in a contact form.

2. contract (Article 6(1)(b) GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we require personal information in advance.

3. legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.

4. legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and efficiently. This processing is therefore a legitimate interest.

As a rule, we are not subject to any other conditions such as recording in the public interest, the exercise of official authority or the protection of vital interests. If such a legal basis is relevant, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
In Germany, the Federal Data Protection Act (BDSG) applies.

If other regional or national laws apply, we will inform you of this in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:
Mr. Patrick Marti

Storage duration

It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing if we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:

According to Article 15 GDPR, you have a right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and the following information:

the purpose for which we carry out the processing;
the categories, i.e. the types of data that are processed;
who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
how long the data will be stored;
the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
the origin of the data if we have not collected it from you;
whether profiling is carried out, i.e. whether data is automatically analyzed in order to create a personal profile of you.

According to Article 16 GDPR, you have a right to rectification of data, which means that we must correct data if you find errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which

Specifically, this means that you may request the deletion of your data.

According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but no longer use it.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
According to Article 21 GDPR, you have the right to object, which will result in a change in the processing after enforcement.

If the processing of your data is based on Article 6 para. 1 lit. e (public interest, exercise of official authority) or Article 6 para. 1 lit. f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.

If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may no longer use your data for direct marketing.
If data is used for profiling purposes, you can object to this type of data processing at any time. We may no longer use your data for profiling.

Under Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible office listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For further information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Security of data processing

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR refers to “data protection by design and by default”, meaning that both software (e.g. forms) and hardware (e.g. access to the server room) should always be designed with security in mind and appropriate measures should be taken. If necessary, we will go into more detail below on specific

measures.

TLS encryption with https

TLS, encryption and https sound very technical, and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – nobody can “listen in”.

We have thus introduced an additional layer of security and comply with data protection by design (Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.

You can recognize the use of this data transmission protection by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of

of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Communication

If you contact us and communicate with us by telephone, e-mail or online form, personal data may be processed.

The data is processed for the handling and processing of your question and the associated business transaction. The data is stored for as long as required by law.

Affected persons

All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

Phone

When you call us, the call data is stored in pseudonymized form on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and stored for the purpose of answering inquiries. The data will be deleted as soon as the business case has been completed and legal requirements permit.

e-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the e-mail server. The data will be deleted as soon as the business case has been completed and legal requirements permit.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our e-mail addresses. The data will be deleted as soon as the business case has been completed and legal requirements permit.

Legal basis

The processing of the data is based on the following legal bases:

Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to use it for purposes relating to the business transaction;
Art. 6 para. 1 lit. b GDPR (contract): It is necessary for the performance of a contract with you or a processor, such as the telephone provider, or we need to process the data for pre-contractual activities, such as the preparation of an offer;

Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to handle customer inquiries and business communication in a professional manner. This requires certain technical equipment such as e-mail programs, exchange servers and mobile network operators in order to operate communication efficiently.

Cookies

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other application areas. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data.

The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware”. Cookies also cannot access information on your PC.

Cookie data can look like this, for example:

Name: _ga
Value: GA1.2.1326744211.152322818948-9 Purpose: Differentiation of website visitors Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie At least 50 cookies per domain At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.

A distinction can be made between 4 types of cookies:

Essential cookies

These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only later goes to the checkout. These cookies do not delete the shopping cart, even if the user closes the browser window.

Purposeful cookies

These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

Targeted cookies

These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation,

we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.

Right to object – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have cookies, you can set up your browser so that it

always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “cookie guidelines” have been in place since 2009. It states that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in § 165 para. 3 of the Telecommunications Act (2021). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in § 15 para. 3 of the German Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.

For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.

If cookies that are not absolutely necessary are used, this will only take place with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

In the following sections, you will be informed in more detail about the use of cookies if the software used uses cookies.

Application data

What is application data?

You can apply for a job in our company by e-mail, online form or via a recruiting tool. All data that we receive and process from you as part of an application is considered application data. In doing so, you always disclose personal data such as your name, date of birth, address and telephone number.

Why do we process application data?

We process your data so that we can carry out a proper selection procedure in relation to the advertised position. We are also happy to keep your application documents in our application archive. Because it often happens that a collaboration does not work out for the advertised positions for a variety of reasons, but we are impressed by you and your application and can very well imagine a future collaboration. If you give us your consent, we will archive your documents so that we can easily contact you for future tasks in our company.

We guarantee that we handle your data with particular care and only ever process your data within the legal framework. Even within our company, your data will only be forwarded to persons who are directly involved with your application. In short: Your data is safe with us!

What data is processed?

If you apply to us by e-mail, for example, we will of course also receive personal data, as mentioned above. Even the e-mail address counts as personal data. However, only data that is relevant to our decision as to whether or not we want to welcome you to our team will be processed in the course of an application process.

Exactly which data is processed depends primarily on the job advertisement. In most cases, however, these are names, date of birth, contact details and proof of qualifications. If you submit your application via an online form, the data will be encrypted and forwarded to us. If you send us your application by e-mail, this encryption does not take place. We can therefore accept no responsibility for the method of transfer. However, once the data is on our servers, we are responsible for the lawful handling of your data.

During an application process, in addition to the above-mentioned data, information about your health or ethnic origin may also be requested so that we and you can exercise the rights relating to employment law, social security and social protection and at the same time comply with the corresponding obligations. These data are special category data.

Here is a list of possible data that we receive and process from you:

Name
Contact address
E-mail address
Phone number
Date of birth
Information from cover letter and CV Proof of qualifications (e.g. certificates)
Data of special categories (e.g. B. ethnic origin, health data, religious beliefs

convictions)

Usage data (websites visited, access data, etc.) Metadata (IP address, device information)

How long will the data be stored?

If we take you on as a team member in our company, your data will be processed for the purpose of the employment relationship and stored by us at least until the end of the employment relationship. All application documents will then be placed in your employee file.

If we do not offer you the job, you reject our offer or withdraw your application, we may retain your data for up to 6 months after completion of the application process on the basis of legitimate interest (Art. 6 para. 1 lit. f GDPR). After that, both your electronic data and all data from physical application documents will be completely deleted or destroyed. We keep your data so that we can answer any follow-up questions or so that we can provide evidence of the application in the event of a legal dispute. If a legal dispute arises and we may still need the data after the 6 months have expired, we will only delete the data if there is no longer any reason to retain it. If there are statutory retention obligations to be fulfilled, we must generally store the data for longer than 6 months.

Furthermore, we can also store your data for longer if you have given your special consent for this. We do this, for example, if we can imagine working with you in the future. Then it is helpful to have your data archived so that you can reach them easily. In this case, the data will be added to our applicant pool. Of course, you can revoke your consent to the longer storage of your data at any time. If you do not withdraw your consent and do not give any new consent, your data will be deleted after 2 years at the latest.

Legal basis

The legal basis for the processing of your data is Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract or pre-contractual measures), Art. 6 para. 1 lit. f GDPR (legitimate interests) and Art. 9 para. 2 lit. a. GDPR (processing of special categories).

If we include you in our applicant tool, this is done on the basis of your consent (Art. 6 para. 1 lit. a GDPR). We would like to point out that your consent to our application pool is voluntary, has no influence on the application process and you have the option of withdrawing your consent at any time. The lawfulness of the processing up to the time of revocation remains unaffected.

In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 para. 2 lit. c. GDPR. For the purposes of health care, occupational medicine, medical diagnostics, health or social care or treatment or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 para. 1 lit. a GDPR. 2 lit. h. GDPR. If you voluntarily provide data

of the special categories, the processing is carried out on the basis of Art. 9 para. 2 lit. a. GDPR.

Customer data

What is customer data?

We also process data from our customers and business partners so that we can offer our services and contractual services. This data always includes personal data. Customer data is understood to mean all information that is processed on the basis of a contractual or pre-contractual cooperation in order to be able to provide the services offered. Customer data is therefore all the information we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important is that we simply need different data to provide our services. Sometimes your e-mail address is sufficient, but if you purchase a product or service, for example, we also need data such as your name, address, bank details or contract data. We subsequently also use the data for marketing and sales optimization so that we can improve our overall service for our customers. Another important point is our customer service, which is always very important to us. We want you to be able to contact us at any time with questions about our offers and for this we need at least your e-mail address.

What data is processed?

The exact data that is stored can only be described here using categories. This always depends on which services you receive from us. In some cases, you only give us your e-mail address so that we can contact you or answer your questions, for example. In other cases, you purchase a product or service from us and we require significantly more information, such as your contact details, payment details and contract details.

Here is a list of possible data that we receive and process from you:

Name
Contact address
E-mail address
Phone number
Date of birth
Payment data (invoices, bank data, payment history, etc.) Contract data (term, content)
Usage data (websites visited, access data, etc.) Metadata (IP address, device information)

How long will the data be stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes and the data is also no longer required for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. Thereafter, the limitation period is generally 3 years, although longer periods are possible in individual cases. Of course, we also comply with the statutory retention obligations. Your customer data will certainly not be passed on to third parties unless you have given your explicit consent.

Legal basis

The legal basis for the processing of your data is Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract or pre-contractual measures), Art. 6 para. 1 lit. f GDPR (legitimate interests) and in special cases (e.g. for medical services) Art. 9 para. 2 lit. a. GDPR (processing of special categories).

In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 para. 2 lit. c. GDPR. For the purposes of health care, occupational medicine, medical diagnostics, health or social care or treatment or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 para. 1 lit. a GDPR. 2 lit. h. GDPR. If you voluntarily provide data of special categories, the processing is carried out on the basis of Art. 9 para. 2 lit. a. GDPR.

Webhosting introduction

What is web hosting?

When you visit websites today, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or sampleexample.com.

If you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call it a browser or web browser for short.

To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually carried out by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it will get even better!

When connecting the browser on your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a certain period of time in order to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. professional hosting of the website and securing its operation
2. to maintain operational and IT security
3. anonymous evaluation of access behavior to improve our offer and, if necessary

for the prosecution or pursuit of claims

What data is processed?

Even while you are currently visiting our website, our web server, i.e. the computer on which this website is stored, usually automatically saves data such as

The complete Internet address (URL) of the website accessed Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. B. https://www.beispielquellsite.de/vondabinichgekommen/)

the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out the possibility of this data being viewed by authorities in the event of unlawful behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting is based on Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims from this if necessary.

As a rule, there is a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Website modular systems Introduction

What are website builder systems?

We use a website construction kit system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosters also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. Further information can be found in the provider’s privacy policy.

Why do we use website builder systems for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organized website that we can easily operate and maintain ourselves – without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This enables us to design our web presence according to our wishes and to offer you an informative and pleasant time on our website.

What data is stored by a modular system?

Exactly which data is saved depends on the website builder system used. Each provider processes and collects different data from the website visitor. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) can also be processed. Personal data can also be recorded and stored. This usually involves contact data such as e-mail address, telephone number (if you have provided this), IP address and geographical location data. You can find out exactly what data is stored in the provider’s privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website building block system used, if we have further information on this. You can find detailed information about this in the provider’s privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. The provider may store your data according to its own specifications, over which we have no influence.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website used at any time.

Contact the modular system. You can find contact details either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.

Legal basis

We have a legitimate interest in using a website building block system in order to optimize our online service and present it to you in an efficient and user-friendly manner. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the toolbox if you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

With this privacy policy, we have provided you with the most important general information about data processing. If you want to find out more about this, you will find further information – if available – in the following section or in the provider’s privacy policy.

Web Analytics Introduction

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytics tool provider (also known as a tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or

which content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting range of products on the one hand and make sure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see the average age of our visitors, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. As a rule, however, the content you view on our website, the buttons or links you click on, when you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website or the computer system you use are stored. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All this data, if collected, is stored in pseudonymized form. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may also be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) is the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of web analytics, we recognize errors on the website, can detect attacks

and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we recommend that you also read our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

Social media introduction

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, if you click on a so-called social button on our website and are forwarded directly to our social media presence. Social media refers to websites and apps that registered members can use to produce content, share content openly or in specific groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. Our social media presence enables us to bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of carrying out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies.

Depending on your behavior on a social media platform, the evaluated data can be used to draw conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with customized advertisements. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.

As a rule, we assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to claim or enforce your rights in relation to your personal data as easily.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. However, this usually involves data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the provider’s servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should carefully read the company’s privacy policy. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or wish to assert corresponding rights.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with your own user data is deleted within two days. In general, we only process personal data for as long as is necessary for the provision of our services.

services and products is absolutely essential. If it is required by law, for example in the case of accounting, this storage period may also be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

As cookies may be used with social media tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners if you have given your consent. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the relevant service provider.

Information on specific social media platforms – if available – can be found in the following sections.

All texts are protected by copyright.
Source: Created with the data protection generator from AdSimple